About the business
Gorodskoy Baton is a Moscow based wholesale bakery that focuses on handmade bread
The challenge
I was hired to design the brand identity for Gorodskoy Baton at the very beginning of its inception.
The main challenge was to design a brand that will feel like home, since the name of the brand is referring to a type of bread every Russian knows since childhood but will have a modern edge to appeal to the contemporary crowd of Moscow city.
What was needed
• Logo
• Font
• Print assets
font
Stylistic
Operational
colour
Logo
The key points in focus for the logo were:
• Bread reference
• Nostalgic feel
• Modern flare
After reviewing some options, we decided to settle on a minimalistic black and white layout that consisted of a hand written font and a bold mechanical typeset to befriend the old and the new and of course added a reference to the exact bread that the name of the brand implies as a slightly decorative element
flyers
